You are the CEO of a mid-size manufacturing company that produces sporting equipment.  For several years, you have been struggling to keep your company profitable in an increasingly competitive market.  The company is the major employer in your small city of 35,000 people.  It is critical to the city’s economy. Recently, […]

Self Development Plan You have recently enrolled in an MBA program and this is an ideal time to reflect on what you want to achieve from the program to derive maximum benefit. In addition to gaining functional knowledge and skills in a range of subject areas, what do you hope […]

Individual case study analysis Decision making may be viewed from a number of different perspectives such as psychological, ethics and ethical decisions or personality and values based perspectives. In this assessment item you are required to draw on any ONE of these three perspectives, analyse the critical decisions evident in […]

Synopsis All empirical research have so far been investigating the relationship between sales promotion and aspect/dimension of brand equity There is, therefore, a need for research aiming at identifying and understanding all dimensions of brand equity to get the deep recognition about the impact of sales promotions on brand equity. […]