Learn as much as possible about the biases, education, age, status, style, and personal and professional concerns of your receivers. An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them. This […]

Procter & Gamble and Walmart are key partners in a shared channel. P&G is one of Walmart’s biggest suppliers, and Walmart provides extremely detailed scanner data about customer purchases of P&G products. Walmart has begun selling its ownbrand of Sam’s Choice laundry detergent in bright orange bottles alongside P&G’s Tide, but for a […]

Assume that they are a consultant working for an American firm responsible for providing training to expatriates on international assignments. Prepare a training package that would be used to provide expatriates with a foundation for living and working in the country. Draw on available online library research (and include proper citation and references) […]

Your family runs a specialty ice cream parlor, Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk-show host, she proclaimed on her national TV […]