Learn as much as possible about the biases, education, age, status, style, and personal and professional concerns of your receivers. An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them. This […]

Your family runs a specialty ice cream parlor, Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk-show host, she proclaimed on her national TV […]

Sociology  cultural norms Answer the questions below in essay form numbering each one.  Your answers are limited to a one-paragraph maximum for each.  Quality is more important than quantity.  I suggest that you spend some time thinking about each question, outlining your answer, writing your answer, and editing and rewriting […]

Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution. Then select an example of a product or service for each level of distribution intensity. Why do you think this might be the case? Explain your answer. (example: intensive distribution would apply for bottled water, as this is […]