EXECUTIVE SUMMARY (A SUMMARY OF THE PLANS HIGHLIGHTS AND OBJECTIVES) MARKET ANALYSIS ORGANIZATION AND PRODUCTS/SERVICES OVERVIEW SWOT ANALYSIS CUSTOMERS (CUSTOMER DEMOGRAPHICS AND NEEDS)ENVIRONMENTAL ANALYSIS MACRO-ENVIRONMENTAL FACTORS (HOW ECONOMIC, SOCIOLOGICAL, TECHNOLOGICAL, LEGAL, AND POLITICAL FACTORS MAY AFFECT THE MARKETING PLAN). MICRO-ENVIRONMENTAL FACTORS (HOW CUSTOMERS, COMPETITORS, DISTRIBUTION CHANNELS, AND SUPPLIERS MAY AFFECT […]