For this assignment, read the case study, Astor Lodge & Suites, Inc., on page 324 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.1. Discuss the importance of utilizing integrated marketing communications within an organization.2. Evaluate […]

Directions: Use the textbook and any articles assigned in the course to build a vocabulary of organizational change that would be used to improve performance in an organization of your choosing.Requirements:In this self-reflective assignment, you need to build at least 20-25 theories, concepts, terms, or models from your readings and […]

For a major part of your grade, you are going to research and complete an environmental issues paper. This will help you build the skills necessary to develop an informed opinion and present that opinion in written form. This project will serve as a final assessment for the course by […]

Module 3 The Ideas of Geert Hofstede: Similar Countries ObjectivesThe aim of this assignment is to suggest the role played by management scholars in developing new ideas useful to individuals interested in cross cultural management. Specifically this assignment addresses the ideas and frameworks of Geert Hofstede.Instructor CommentsHofstedes dimensions play fascinating […]