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Give an academic definition of “self concept” and explain its socializing influences according to theorists. (What is your personal self-concept; meaning how do you identify yourself? What things about your self concept do you wish you could change and how would you change them if you could? ) Do any […]

Weekly Response 1 – Long on Mechanical Knowledge Please view the film (We will view this in class.) “Leonardo DaVinci The Man Who Wanted To Know Everything” (Feel free to skip the re-creation of his parachute and tank); Available at: http://www.youtube.com/watch?v=Rog5i2n1QVs And read: Pamela O. Long , “Power, Patronage, and […]

This builds on the traditional response theories models Question1 The following headings may assist in organising individual postings. For the campaign reviewed, is it: • Informative – do rational thinking and economic considerations prevail? • Affective – do psychological and emotional motives prevail? • Habit formation – are routine or […]

Project description Read the Case, When Strategies Collide – Macy’s and Martha Stewart, found in the Document Sharing Tab. After you have read the case, make some notes on the questions at the end of the case. Choose one of the two major parties in the case, either Macy’s or […]