how does Linden Labs Second Life (SL) broaden its appeal that is, successfully transition from early growth niche markets to the mass market? In addition to fixing certain core platform problems, SL is considering developing new product application solutions to meet the needs of mainstream customers in four market segments […]

Suppose you work for a construction company that has a contract to build a new bridge across Scorpion Gulch, downstream from the present bridge. You collect information from various sources in order to decide just where to build the bridge. From surveyors, you find that the width of the gulch […]

Prepare a package of forms and instructions to disseminate to each division head. The purpose of this package is to have each division”s senior staff do the necessary legwork to prepare for the week-long strategic planning meetings that you will hold at each site. Create the necessary blank forms that […]

You are a manager within the marketing department of a large, high-technology computer manufacturing company. You are conducting face to face job interviews for an entry-level marketing position, and you have invited four job candidates for interviews today. As the hiring manager, create ten interview questions that you feel will […]