Please review the Introduction and Chapters 1-3 of:MacKay, A., (2004) A practitioners guide to the balanced scorecard: A practitioners report based on: Shareholder and stakeholder approaches to strategic performance measurement using the balanced scorecard. Chartered Institute of Management Accountants. Retrieved from:tech_resrep_a_practitioners_guide_to_the_balanced_scorecard_2005.pdfPlease read Chapter 4 of:Murby, L., Gould, S., (2005). Effective […]