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You now need to select an existing brand (ideally choose one of the brands from CWK1 assignment) and develop an idea for a new brand extension e.g Dove toothpaste. This is in part a creative exercise but must be based on thorough research into: The existing brand values and The […]

Week 3 – Case Analysis Objective:  To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem. Expectations : Begin by reading the Nascar Case in the text. Assume the year is 2015 and prepare a 3 page proposal memo to the CEO […]

Assume you are the ethics officer for a waste management company. The CEO has asked you for a memorandum addressing the major concerns the company should consider with regard to the environment. Create the memorandum. Discuss the concept of environmental sustainability. Discuss the challenges to sustainability faced by developed, emerging, […]

Air France Flight 4590 was a Concorde flight operated by Air France which was scheduled to run from Charles de Gaulle International Airport near Paris, to John F. Kennedy International Airport in New York City. On 25 July 2000, it crashed in Gonesse, France. All one hundred passengers and nine […]