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topic :  Marketing: the relationship of Customer perceived value and customer satisfaction Aim:  The present paper aims to analyze the relationship of customer perceived value and customer satisfaction Objectives/question: 1.      To review the importanceof Customer Perceived Value and approaches to Customer Satisfaction in the hotel sector.( try to connect if […]

You now need to select an existing brand (ideally choose one of the brands from CWK1 assignment) and develop an idea for a new brand extension e.g Dove toothpaste. This is in part a creative exercise but must be based on thorough research into: The existing brand values and The […]

Week 3 – Case Analysis Objective:  To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem. Expectations : Begin by reading the Nascar Case in the text. Assume the year is 2015 and prepare a 3 page proposal memo to the CEO […]

Assume you are the ethics officer for a waste management company. The CEO has asked you for a memorandum addressing the major concerns the company should consider with regard to the environment. Create the memorandum. Discuss the concept of environmental sustainability. Discuss the challenges to sustainability faced by developed, emerging, […]