CaseStudy2:Stopping Out shopping Due Week7andworth220points ReadthecasestudytitledStoppingOutshopping ,locatedintheonlinecourseshell.Then , use theInternetorStrayerdatabasestoresearchsimilarmarketingstrategiesinthe healthcareindustry. Writeafourtosix(4-6)pagepaperinwhich you: 1. Basedon thetextbook ‘ ssummaryof Timothy’s philosophyofcontinuallystrivingforexcellence, determinewhetheror notScarletHospitalwaspreparedtocompetewiththeestablishmentinSalemevenbeforethehighwayimprovementmandatedsuchanupgradeindeliveryhealthcareservices. 2. Examinethepotentiallessonsthatth eStoppingOutshopping casecouldteachhealthcareexecutivesaboutcomplacency. 3. Evaluatethepotential valueofMichaelPorter’sFiveForcesanalysisandSWOTAnalysisforeffectivedecisionmaking,initsabilitytohelpScarletHospitalprotectitsmarketshareandthusdecreasethechanceoflosingpatientstootherinstitutionsinSalem. 4. Appraise thevalueoftheBalancedScorecardmodelinitsabilitytohelpScarletHospitalexecutivesreinforceitsdefensivemarketingstrategy. 5. Propose aone(1)pageoffensivemarketingstrategy(i.e.communication,branding,innovation,etc.)thatScarletHospitalshoulddeployinordertoturnthetableonSalam-basedhealthcareprovidersandimproveitscompetitivemarketingposition. 6. . .Useatleastfive(5)qualityacademicresources.Note:WikipediaandotherWebsitesdonotqualifyasacademicresources. Yourassignment mustfollowtheseformattingrequirements: · Betyped,doublespaced,using TimesNewRomanfont(size12),withone-inchmarginsonallsides;citationsandreferencesmustfollowAPAorschool-specificformat.Checkwithyourprofessorforanyadditionalinstructions. · Include acoverpagecon tainingthetitleoftheassignment,thestudent’sname,theprofessor’s name,thecoursetitle,andthedate.Thecoverpageandthereferencepagearenotincludedintherequiredassignmentpagelength. […]