Read the article, How One Young Car Sharing Entrepreneur Keeps Disrupting How We Get Around http://www.fastcoexist.com/3020788/change-generation/how-one-young-car-sharing-entrepreneur-keeps-disrupting-how-we-get-around You’ve just been hired as a strategic marketing consultant by John Zimmer to evaluate the future of his latest venture, Lyft. He has several marketing concerns that may affect the success of the service, […]