Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product. Must be completed exactly according to […]

FUNDAMENTALS Extracted from P.390-395 of the Course Textbook (Strategic Management, by Frank Rothaermel) See this Publication for Much More Information CASE ANALYSIS €¢ Fundamental learning tool in strategic management €¢ Cases tell the story of a company (real or fictional) facing a strategic dilemma €¢ General case format: €¢ Description […]

    Careers in AccountingDue Week 8 and worth 240 pointsAccounting is the study of how businesses track their income and assets over time. Accountants engage in a wide variety of activities besides preparing financial statements and recording business transactions. These activities include computing costs and efficiency gains from new […]

Promotion Strategies Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers attitudes and behaviors. Select one industry from the list below, and conduct research about strategies that companies in the industry use to promote their products or services. […]