International Marketing Czinkota, M.R. & Ronkainen, I.A. (2013). International marketing (10th ed.). Mason, OH: South-Western, Cengage Learning. The assignment is: "Refer to Cases 1 on pages 167-176 of your textbook as you complete this assignment: – Answer Questions for Discussion 1-5 on page 169. – Answer Questions for Discussion 1-4 […]