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Case: Renova Toilet Paper: Avant Garde Marketing in a Commoditized World (Insead 510-077-1) Questions: 1. Analyze the toilet paper category from the end consumer’s viewpoint. How do people choose what toilet paper to buy? What is the role of brands and why are private labels so successful? 2. Analyze the […]

You work for Centervale Apparel, a large clothing manufacturing firm. Centervale Apparel has budgeted $9.7 million for new technology initiatives in the coming year but the project requests currently in the queue for next year total about $15 million. Your boss, the executive director of operations, has asked you to […]

Current events situation Refer to the “Quality Writing Guidelines.” If you choose to complete this extra credit essay, you need to be sure it is written in proper essay form and double spaced. In order to be considered, completed essays must be e-mailed to the instructor in the eCollege mail […]

Question 1 The ledger of Wainwright Company at the end of the current year shows Accounts Receivable $76,000; Credit Sales $819,000; and Sales Returns and Allowances $48,300. (Credit account titles are automatically indented when amount is entered. Do not indent manually.) (a) If Wainwright uses the direct write-off method to […]