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The goal of this assessment is to help you sharpen your reading and analytical writing skills. To that end, you will do the following passages and reconstruct the author’s explanation or defense of the position articulated in that passage. In order to explain the authors’ point as clearly and concisely […]

Research, report and make recommendations for Toyota’s Marketing strategy Order Description Select and research the Toyota brand (incl. Lexus). Briefly introduce Toyota and explaining why it is considered a marketing success story (10 marks). Detail and discuss the key factors which have led to the marketing success of Toyota. The […]

Debunk the conventional business wisdom that ” Seeking outside capital is necessary for business “. Explain why the belief is so pervasive, BUT, ARGUE WHY IT IS WRONG. Describe exceptions and limitations to the theory. Tell us when the theory breaks down. Offer vivid, persuasive examples from your experience and […]

An important topic in staffing is employment testing. It is a challenge to predict whether a new hire will succeed. Success can be defined in several ways. Will the new hire pass the probationary period? Will the new hire be a satisfactory performer over time? Will the new hire be […]