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Conduct a marketing audit The Copyright Act of 1968 of Australia allows a maximum of one chapter or 10% of this book, whichever is the greater, to be copied by any educational institution for its educational purposes provided that the educational body (or the body that administers it) has given […]

• Merger events Merger events are considered very important from the market point of view as there is a great deal of attention when a merger occurs. All the investors and analysts are very keen on knowing the after effects of a merger as the share prices fluctuate greatly . […]

  Your instructor will assign a linear programming project for this assignment according to the following specifications.  It will be a problem with at least three (3) constraints and at least two (2) decision variables. The problem will be bounded and feasible. It will also have a single optimum solution (in other words, it […]

As the rate of innovation increases, companies face expanding product/service lines, shorter product and service lifecycles, and more frequent product/service transitions. All of these can bring tremendous value but also pose enormous challenges and risks. The article The Art of Managing New Product Transitions” by Erhun, Gonclave, and Hopman (2007) from […]