Attitude Measurement (graded) Visit SBI”s website, and take the VALS Survey:http://www.strategicbusinessinsights.com/vals/presurvey.shtml. What scale measurements are being used? What might you use this type of research for? Questionnaire Design (graded) Read and review the Project DATA: An Urban Transportation Study Case (case 10.1 in the text). What changes, if any, would […]