Assessment criteria: < ASSIGNMENT 3 – ARCHITECTURAL CRITICISM ESSAY > In Assignment 3 each student will write a 2,500 word architectural criticism paper (+ or – 10% = 2,250 minimum ? 2,750 maximum) that critiques an exemplary contemporary architectural project; specifically in relation to one of the theoretical positions discussed […]

pricing of a brand is one of the important element used to entice consumers to purchase it. A company does not randomly choose a price for its brands, but instead uses pricing strategies to find the right price. The other type of strategy you read about in this unit is […]

Abstract There is a great correlation that exists between advertising and the decision made by young men and women. Based on different studies, it has come out clearly that young consumers heavily rely on advertising before making their ultimate decision. As a matter of fact, most of them do not […]

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