Introduction to IMC/The Role of IMC in the Marketing Process Book: Advertising and Promotion: An Integrated Marketing Communications Perspective Belch, G. E., & Belch, M. A. McGraw-Hill Companies, Inc., 9th Edition, 2011 Watch the following P&G commercial: http://www.youtube.com/watch?v=0ruHOaHrGnQ and check the following P&G site on Facebook: http://www.facebook.com/thankyoumom. Based on what […]