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Numerous companies are faced with the challenges of understanding the complexity of their consumer’s behavior and the business environments, and Allentown Material Corporation is of no exemption. Although countless businesses have adopted the marketing concept, many have not been in a position to implement the concept. Several changes among the […]

The case between Phelps and Snyder has caused a stir in the social and political lives of the people pertaining to the judgment that was made. It has been termed as one among the most complicated cases that were ever handled in the USA courts. It was directly testing the […]

Becoming a counselor has been my future goal from a very young age. I grew up admiring the work of my father as a counselor. Though at first I had thought of becoming a medical doctor, my perspectives changed along the way and I developed this great inspiration of emulating […]

 Branding, Positioning and Buyer Personas For this week, create and post slides building on your Target Company project as follows: Branding (1-2) Slides Assess your company’s brand strategy relative to the readings and PPTs.   What is the brand personality? Are attitudes to the brand favorable?  Why or why not? What […]