Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value […]

Table of Contents Executive summary…………………………………………………………………………………………………………. 3 Introduction……………………………………………………………………………………………………………………. 4 Problem statement of Dragon’s Den episode………………………………………………………………………. 5 Situation analysis of the Dragon’s Den episode…………………………………………………………………… 6 Ownership and management…………………………………………………………………………………………….. 6 The organizational strategy……………………………………………………………………………………………. 7 The organizational mission……………………………………………………………………………………………….. 8 Financial & other Quantitative Analysis…………………………………………………………………………….. 9 Competition………………………………………………………………………………………………………………… 9 Key success factors of the industry……………………………………………………………………………………. 9 […]

This project requires you to develop a proposal for a piece of primary research which examines some aspect of the debate between two schools of thought, Global Convergence and Global Divergence. The project is in two parts and both parts carry equal weighting. Part 1: Theoretical Foundations You are required […]

from one particular site to another, and sometimes in a messy manner (Nightingale, 2011). Stickness, on the other hand, is the feature of a media content to initiate and maintain attention to an audience, and create an engagement for the audience as well. While spreadability uses the vehicle of social […]