Choose any one decade from the past (1970s or earlier). With reference to a single product field, compare and contrast the linguistic and visual strategies used in present-day advertising with those from your chosen period in the past. Your analysis should be based on ten representative advertisements from each of […]

Read the following article by Jay Feldman and answer the questions that follow: There was a time in the not so distant past when many, if not most, publicly held corporations, including the one for which I worked, embraced in their mission statements, codes of conduct and similar pronouncements a […]

CLO 1- Analyse the probability of given business outcomes using fundamental probability concepts for discrete and continuous probability distributions. (Chapters 5, 6, 7) CLO 2- Apply concepts of sampling and the Central Limit Theorem in obtaining information that will facilitate the analysis of appropriate business issues. (Chapter 8) CLO 3- […]

the “Evolution of the Advertising Agency and the impact on the New Account Manager”? What were the fundamental changes? What is IMC? What is the role of IMC for advertising agencies; for clients; for account managers? Define an “org” chart. How does it relate to an operational chart? What are […]