Marketing Midterm Some Textbooks are: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Winer, R. S., & Dhar, R. (2011). Marketing management (4th ed.). Boston, MA: Prentice Hall. 1. Traveling is becoming an increasing hobby for people in the United States. […]