Topic: MKT 501 M4C-PRICING & MARKETING PLAN IMPLEMENTATION Order Description • PRICING & MARKETING PLAN IMPLEMENTATION • Required Reading/Resources o Reingold, J., Jones, M., & Kramer, S. (2014). How to fail in business while really, really trying. Fortune, 169 (5), 80. o Lublin, J. S., & Mattioli, D. (2013, Apr […]