Order Description

Structure

1. Executive summary (1 page)

2. Company background (not more than one page)

3. Situation analysis (2-3 pages)

– Swot

– Pestel

– Target audience/segmention ( students university)

4. Objective (not more than 1 page)

-SMART

5. Campaign strategy***** (approx. 11 pages)

– Key strategic approach

– Marketing communication tools

– Action plan** (very important)

– Gantt chart

6. Media strategy***** (2 pages)

– Media objective

– Media selection

7. Message strategy (3 pages)

– Message objective

– Big idea

– Message design

8. Budget allocation & Financial (2 pages)