Please read the Chapter 17 situation 3 of you make the call and provide a summary. Then complete the 3 questions listed below.

SITUATION 3 The founder of Panchero’s Mexican Grill, Rodney Anderson, felt the company ought to be involved in social network-ing, but he and his management team weren’t sure how to do it. Along came 22-year-old Joel Johnson, who was looking for a job and very comfortable with social media. Now an employee of Panchero’s, Johnson spends most of his day on Twitter, Facebook, and other networking sites. He visits chat rooms regularly, looking for people who are talking about burritos or where they might go to eat. He then recommends Panchero’s. Johnson also works with Panchero’s franchisees, teaching them how to get visitors to their websites to become in-restaurant guests who then post comments about their experiences. From watching Johnson at work, Anderson has learned that social net-working is not something you can push. He says, You have to let it have a life of its own.

Question 1 There is more than a 10-year age di?erence between members of Panchero’s top management team and Joel Johnson. Do you think that di?erence has contrib-uted to Johnson’s e?ectiveness in social networking? Why or why not?

Question 2 Is it ethical for Johnson to be recommending the restaurant chain where he works? Why or why not?

Question 3 Have you ever posted any comments on a website about a business that you have visited? Do you check for customer comments before you shop at a par-ticular business?

Longenecker, J.; Petty, J.; Palich, L.; Hoy, F. Small Business Management: Launching and Growing Entrepreneurial Ventures, 16th Edition, Cengage.