You have been asked by a CEO of a multinational enterprise to evaluate whether or not his company should begin a business enterprise in Brazil.

Write a 2 page memo to the CEO explaining why or why he should not start a business in this country. This is potentially a multi-million dollar venture and you are addressing a CEO. Please keep this in mind.

There are 2 specific learning outcomes: (1) analyze the impact of global forces on business practices and (2) assess the impact of culture and diversity on business practices.