You are required to prepare a case analysis, based on following cases:Flying with Ryanair (page 284 – 289)

Order Description

Textbook
Mike Peng (2014). Global Strategic Management (3rd ed.), Cengage Learning

assignment requirement:
• You are required to address the case questions.
• You need to demonstrate in-depth understanding of the case, the questions and the theories covered in the lectures.
• You are expected to relate the case to the relevant theories discussed in the lectures and also use relevant additional materials from a range of sources, including journal articles, books, conference proceedings etc., when formulating your assignment.
• You are encouraged to update the information on the case when analysing the case, if necessary. This, however, is not compulsory.
• Your case analysis has to be an integrated essay with an introduction section and a conclusion section.

Other useful and relevant texts you are encourage to consult include:
• Bartlett, Christopher A., and Paul W. Beamish. Transnational Management: Text Cases and Readings in Cross Border Management. 7th ed. Burr Ridge, IL: McGraw-Hill/Irwin, 2014
• Ghemawat, P. (2007), Redefining global strategy, Boston: Harvard Business School Press.
• Rugman, A., 2010, (ed.), The Oxford Handbook of International Business, (2nd ed.), Oxford University Press, Oxford.
• World Investment Report, UNCTAD, various issues.

Academic journals:

• Journal of International Business Studies
• Journal of World Business
• International Business Review
• Management International Review
• Transnational Corporations
• Strategic Management Journal