Yorkshire Teas Strategic Choices
As a consultant, you are required to prepare a Company Report to the New Executive Group at Yorkshire Tea to:
Identify potential future strategic options available to the company
The group has just been appointed to lead the new direction of the company. Your report should use the content of the poster around strategic position analysis of the company to explain and justify your recommendations
Task brief:
This assignment is in three parts; part (a), part (b) and part (c)
Part (a):
Identify the major strategic options facing Yorkshire Tea
Guidelines:
You should make use of appropriate models and frameworks such as the strategy clock and the Ansoff matrix in order to identify a range of plausible options
You should add a reasonable amount of detail to these alternative options, and not just say, for example, product development.
You should also take account of the need to explain the method by which the options would be achieved.