Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy found in textbook Appendix
Read Case 10: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy found in textbook Appendix and answer the following questions.
Write a 3-5 page paper/analysis on Windham where you consider the following elements:
- How does Wyndham’s stakeholder orientation create a strategic marketing advantage?
- How do Wyndham’s diverse brands contribute to customer satisfaction and marketing performance?
- Do the awards and recognition that Wyndham has received for social responsibility and ethics contribute to its financial performance? If so, how?