STEP BY STEP

Based on United Kingdom market and can do comparison with the world market.

• An abstract first for about 300 – 500words.
• Content page
• Introduction about 750 words
• Aim and objectives
• Literature review & theoretical framework 5000 – 5500 words, which may include topics such as; A general review of Airbnb, Airbnb’s growth and current size, Airbnb’s regulatory issues, existing Airbnb research, motivation based market segmentation, tourism accommodation choice(hotel choice or non hotel accommodations), Coomuncation channels and any theoretical framework may apply into my dissertation topics.
• Discussion includes such as; Methodology, findings, analyses and evaluation– mainly based on secondary research so theory applies and any theory which fits into my topic and be able to discuss further in-depth.
Topics can be (The motivations to choose Airbnb, motivation-based market segmentation of Airbnb users, other variables related to Airbnb choice, Adisruptive innovation: Airbnb’s performance expectations versus hotels, convergence: the future of tourism accommodation.
• Conclusion (about 1000words)
• Recommendations for further research may apply
• References
• Appendices .

(Anything can be adjusted by the writer if anything he/she finds more appropriate, this is just a simple guidance of how I want and my university looking for)

Dissertation topic

Why Tourists choose Airbnb:
Estimating the Impact of Airbnb on the Hotel Industry.

Abstract (300-500 words)
Content page (roman numerlas)I
Introduction( 750 words)
This is the start of the text proper. Dissertations, like other written communications, are best introduced by carefully devised writing that establishes the overall area of concern, arouses interest and communicates the information essential to the reader’s comprehension of what follows. For most dissertations, the best way of introducing the study is to offer definitions and show knowledge of any competing definitions and clarify concepts. Present the basic facts first and leave the more thorough discussion until later. The rationale for the work and the aim and objectives may be usefully put in your introduction

Aim and objectives
An aim is a concise, short statement of what you want to achieve – quite simply, what you aim to do. The objectives usually number between four and six, and are again concise statements of what targets you will set yourself in order to achieve the aim.

Providing a rationale for the work
-This too may be included in the introduction as it addresses the question: why have you chosen this particular topic? Why have you chosen the aim you have? Often the response given is: ’because the author has an interest in this area.’ This may be fine, but it is not as effective as reasoning that: The study is being undertaken to clarify issues on a complex area /The study is being done to assess the applicability of a theory /The area chosen is one that appears to have been ignored for some time by other researchers

Literature review and theoretical framework (5000-5500 words)
SECONDARY RESEARCH ONLY
All dissertations must contain a separate literature review and should also contain a literature review matrix.

Methodology (2500 words)
Your methodology should explain, defend and justify why you have adopted the methods you have. For instance, why are questionnaires most suited to your study? Why did you not use interviews or observation instead? In your methodology, it is useful to show that you are aware of the advantages and disadvantages to the method(s) you have chosen and then defend your choice of method. Then, possibly under another sub-heading, you should give details of how the
method was deployed. For example, how were the questions constructed? How was the sample size determined? What was the procedure for executing the method? Did you have any plans for ensuring you achieved the required response rate/sample?

The methodology should be written in a confident tone and it should explain and justify what you have done. As methodologies by their nature are rarely perfect, it should offer a critical evaluation of your approach. However, here you should seek to promote your strengths and not give the reader a list of weaknesses. By just presenting a list of weaknesses, the assessor/reader may believe it unwise to trust and believe your results, analysis and evaluation. If your methodology is suspect, then who can have confidence in the results you present later?
Findings, Analyses and Evaluation (2000-2500 words)
Although your reader needs to know the outcomes of your work, please do not spend too much time simply describing what you have found. Sometimes, joining the findings, analysis and evaluation together may be a useful option: other times it may be more useful to separate them out into different sections. For secondary research designs, you may spread your findings over several chapters. Whichever option you take it is essential that you are aware of the difference between analyses and evaluation.

Analysing and evaluating your findings are essential elements of your dissertation and should be approached with due care and attention. Further, this section should refer back to the theoretical framework and the results of your reading: this is how you should analyse and evaluate your findings. As well as reading widely on methods of analysis and evaluation, you should seek your supervisor’s advice on the formulation and presentation of this section.

Conclusion (1000 words)
Here you now offer a discussion on what your study has and has not found. This serves as a useful prelude into your conclusions. Conclusions should not contain any new information, as essentially they are concise summaries of the key points to your work. Recommendations are not always required, but if you include them, please ensure that they are feasible, realistic and relate to your conclusions.

Recommendations for further research ( not necessarily need)
Here you may wish to offer a concise discussion regarding where you believe future research on this subject should go. You can evaluate your own contribution and suggest others follow the same research design or suggest future researchers take a different approach to yours. This is always an interesting section to read as it shows that the student is aware of what their research has and has not achieved, and of how their research study can be built upon by others. When evaluating your own research, please be honest but positive – remind the reader of what you have achieved and do not just focus upon the dissertation’s shortcomings.