III. SWOT Analysis
A: of the criteria of sustainable competitive advantage which describe your tow companies? Which criteria do not?

B: what are the companies ‘ strengths and weakness? Opportunities threats? You can use the primary and support activities of the value chain to guide your discussion, along with financial analysis?

c: what is your summary of the annual reports of the companies? be specific via quotes and your analysis of these quotes?

D: discuss due diligence as if you were considering acquiring either company. Be specific.

E: develop a balance scorecard of both companies