Walmart Evaluation Essay Presentation

Speech Paper for Presentation

Title: Evaluation of Walmart (Essay 2(1))

Highlights

• Introduction
• Strengths of Walmart
• Strategic Analysis
• Advertising strategies
• Internet/cyberspace position

Introduction: Overview of the Walmart

• Walmart Sores Inc., is a company that does business in both retail and wholesale. It has business segments named Sam’s Club, Walmart U.S. and Walmart International.
• Sam’s Club segments maximizes revenues from members-only warehouse club that offers auto-buying, specialty services, pharmacy, hearing aid centers and business support operation services.
• Walmart US operates across the US to offer financial services, and related products.
• Walmart International operates the wholesale, retail and relevant operations outside of the US.

Strengths of Walmart

• With an approximate number of stores being 11,695 in 28 countries globally, Walmart is a highly profitable company, generating over $487 billions in revenue.
• The company optimized unique values and moral thus gaining respect.

Business Strategies of Walmart

• The strategy of optimizing convenience and low price helps the company to limit the threat of substitute products.
• Walmart optimizes its position by offering different products all under one roof at affordable prices, thus retaining customers to the store.
• The company also makes use of its online platform making it more convenient and efficient.
• Forcing the suppliers to cut their margins while offering quality products
• Engaging in a consistent exploration of its strategies to remain competitive amongst competitors like Target, K-Mart and Costco
• The approaches can be summarized as strong distribution, inventory management, differential pricing, cost leadership and increased use of IT and innovation.

Advertising Strategies of Walmart

• Some of the considerations when advertising include: geographic, demographic, and different behavioral and psychological segments.
• The advertisement strategy adopted incorporates various media advertisements including websites, newspapers and magazines, personal selling, public relations and sales promotion.
• The social media marketing tool is used for efficient and effective interaction with the target audience
• These advertisement strategies are integrated to improve the ability of the company to attract consumers to the store while still building a brand.

Internet and Cyber Presence of Walmart

• Walmart has integrated their online and stores channels to optimize a vast customer reach and convenience the online shopping.
• Walmart has expanded its online business by increasing focus on the click-and-collect model that allows the consumers to pick proper orders at any store. The pickup market has been expanded to over 100 thus optimizing more than 600 locations that offer the service.

Recommendations

• Investing in Walmart as a shareholder is the best course to take
• There are potential positive outcomes that are based on enhanced return on investment
• The firm has quality strategies values and practices that makes it competitive and profitable
• The institution should thus go ahead and channel its investment into Wal-Mart as a leader in the retail industry, expecting more improvement

Work Cited

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Employee security Issue within an organization