1) Summarize the key findings of the SWOT analysis done by Conant. Explain why they are “key” findings.

2) Which of the following term or terms best describe the strategy or strategies that Conant implemented at the Campbell Soup Co.? Why?

– Low Cost

– Differentiation

– Focus low-cost

– Focused Differentiation

– Related Differentiation

3) Was the Campbell Soup Co. vertically integrated? If it was, was it backwards or forward integrated? Explain your reasoning.

4) In your opinion what do you think was the strengths and weaknesses of Conant’s strategic decisions?