Use 10/11 point type. Include attachment from 1st page of your article selected for comment. Include a cover page with your name, paper topic, and due date.

TOPIC THREE: Use of Integrated Marketing Communication is a fundamental factor in most smart marketing plans today. Find an article which discusses/demonstrates how such an approach was used in a branded consumer products/services marketing plan (your choice), and discuss it in detail and provide your POV with regard to its potential (actual) success or failure in the marketplace and why.