Understanding Marketing

1. What is happening to market size, growth, geographical distribution and profits?
2. What are the major market segments? What are their expected rates of growth? Which are high opportunity and low opportunity segments?
3. How do different groups of customers make their buying decisions? In the case of a not for profit organisation, this would be decisions to use its services.
4. Who are the major competitors? What are their strengths and weaknesses? What are their trends in market share?