Uber case study
Order Description
• Students will prepare a ONE page (single sided) analysis of the case that includes the case issues,analysis, and recommendations.

• The submission may NOT exceed one page in length (although students are free to use whatever
margin, line spacing, and font size they wish). This means NO cover page, NO reference page!

-Make sure the issues is phrased as a question.And using marketing concept in analysis and issues.

-DO NOT plagiarize from the case. You should not be copying or paraphrasing from the case.

-Select 2–4 issues to focus on. The issues should be marketing focused
-Phrase each issue in the form of a question that needs to be answered.

-Issues should take up no more than 1/5 of the page of your submission.

-The analysis section is where you apply the marketing concepts.Its about“blending” the marketing concepts with the key facts of the case.

-The analysis section should take up 3/5 of your case submission
and will be worth 2 of the 5 marks allotted for each case.

-No SWOT analysis

-Support your points with evidence from the case.(But be careful not to waste too much space resummarizing or regurgitating the case.)