Ex Is this bus model sustainable?How did they achieve but dont focus much on history, is it plan, or whatEx Expedia has customer loyalty program (how much customer, conversion rate)They need to focus on Brand Equity, they rely on this-Brand building & maintenance: how they protect maintain the brand,-POP, PODs-Brand AuditEx Google : Info researchGoogle hotel finder (another different product category)Ex Tripadvisor: is it OTA? no. Is it in the right direction? yes. Potential or not?