1. Show country portfolios for 2002 and 2008 from the position of German companies.
2. Assess market positions and prospects of German exporters over the period.
The analysis and choice of country markets for German companies producing spinning machines
Criteria for assessing the prospects of a country market:
1. Market capacity (the volume of imports into the country);
2. The comparative competitive advantage (comparative share of imports);
3. The dynamics of market capacity.
Table 1
Import-export matrix for spinning machines in 2002, EUR million
Import Export
The ranking list of importing countries The ranking list of exporters in each of the importing countries
1 USA Germany Switzerland Great Britain France Italy
175,353 75,195 38,775 25,747 14,321 9,250
2 South Korea Japan Germany Great Britain France Switzerland
170,230 137,091 17,849 5,325 3,203 2,730
3 Indonesia Japan Germany Great Britain France Switzerland
82,336 51,167 12,369 8,124 7,780 2,110
4 Algeria France Germany Switzerland USA –
74,395 69,124 4,591 0,493 0,187
5 Egypt Great Britain Germany France Japan USA
73,335 20,375 15,878 13,924 13,675 4,520
6 Turkey Switzerland France Germany Italy Great Britain
63,560 23,375 16,068 10,844 6,756 2,260
7 Mexico Germany Italy USA Japan Great Britain
59,627 21,523 11,026 9,606 6,222 4,150
8 Taiwan Japan Germany Switzerland USA Great Britain
56,719 24,499 12,566 6,365 5,243 3,230
Table 2
Import-export matrix for spinning machines in 2008, EUR million
Import Export
The ranking list of importing countries The ranking list of exporters in each of the importing countries
1 USA Germany Switzerland Great Britain France Japan
478,819 274,727 75,561 37,463 36,891 26,515
2 Taiwan Japan Germany Italy Switzerland France
233,188 111,694 58,910 31,462 13,567 6,387
3 Turkey Germany Switzerland Italy Belgium / Luxembourg Japan
229,610 109,443 76,708 31,462 4,651 2,466
See next page
End of Table 2
Import Export
The ranking list of importing countries The ranking list of exporters in each of the importing countries
4 South Korea Japan Germany Italy Great Britain Switzerland
141,558 90,423 27,179 10,417 7,000 3,117
5 China Germany Japan Italy France Great Britain
136,343 41,495 39,806 25,190 11,910 6,357
6 Italy Germany Switzerland France Great Britain USA
118,845 75,746 18,378 14,560 8,829 1,013
7 Pakistan Japan Italy Great Britain Germany France
118,645 63,702 21,887 21,205 9,458 1,482
8 Belgium / Luxembourg Germany France Italy Switzerland Great Britain
95,292 70,553 11,614 5,189 3,188 1,942
9 Indonesia Germany Japan USA Switzerland Great Britain
87,484 48,472 16,862 7,865 6,284 6,206
TASKS
1. Show country portfolios for 2002 and 2008 from the position of German companies.
2. Assess market positions and prospects of German exporters over the period.
Supporting tables for Task 1
Comparative market shares for German suppliers, 2002
Import Export Comparative market share
The ranking list of importing countries
1 USA 1,9
175,353
2 South Korea 0,1
170,230
3 Indonesia 0,2
82,336
4 Algeria 0,1
74,395
5 Egypt 0,8
73,335
6 Turkey 0,5
63,560
7 Mexico 2,0
59,627
8 Taiwan 0,5
56,719
Comparative market shares for German suppliers, 2008
Import Export Comparative market share
The ranking list of importing countries
1 USA 3,6
478,819
2 Taiwan 0,5
233,188
3 Turkey 1,4
229,610
4 South Korea 0,3
141,558
5 China 1,0
136,343
6 Italy 4,1
118,845
7 Pakistan 0,1
118,645
8 Belgium / Luxembourg 6,1
95,292
9 Indonesia 2,9
87,484