Order Description

literature review of social identity theory on Football supporters; focus on attitudes inside the group, decision making, consumer brand involvement,

Social identity theory –
Social identity theory & football supporters – rituals- symbols, etc. Motivations to became a team supporter
In group behaviour for team supporter (behaviour inside the groups – how this group get bigger/ expansion )
How the power of supporters (in group behaviour) can increase positive attitude towards something – – likelihood towards a certain attitude – etc..