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Question: Multi-national companies increasing rely on alliances with local companies to enter new markets and industries, while investment in ‘greenfield ventures’ to set up their own production and service facilities overseas is becoming increasingly problematic. Using examples from your own research, critically discuss the challenges companies tend to encounter as they develop alliances with businesses in other countries. Relating these examples to relevant material from the module curriculum, identify and critically discuss practices aimed at addressing the challenges they encounter that are employed by companies you have researched.

For this assignment you are required to identify and use published academic as well as practitioner, policy and news sources. The examples you might use to discuss the question should be the result of your own research and based on published material that goes beyond the core text book and other reading provided as part of this module. You are encouraged to compare and
contrast different examples or perspectives to generate a critical discussion which relates practical examples to theories and concepts that were covered in the module.

For this assignment you are required identify and use published academic as well as practitioner, policy and news sources. The examples used should be the result of your own research and be based on case studies or other published material you have identified. These examples need to be critically discussed by interpreting/analysing them with models, theories or concepts that were covered in the lectures and tutorials. A good assignment will explore a small number of examples in depth, comparing and contrasting different perspectives on the issue you are writing on. A good assignment will also explain how you searched for examples and why you chose particular sources for inclusion in your essay, while excluding others. Simply presenting material from your search, without explaining why you believe it is relevant and how it helps to illustrate theoretical content covered in the module, is unlikely to contribute to a good grade. Make sure you have a concluding paragraph in which you tell us what your position is in relation to the issue you have explored. More generally:
? The title for the assignment should make it clear whether you are writing on topic A or B.
? The essay and reflection part of this assignment should be clearly identified and be separate from the main essay.
? You are expected to refer to 15 – 25 published sources, in addition to the three articles given to you in the learning set pack and the core text book. These references must conform to the CASE Harvard Referencing guidelines. The reference list is excluded from the word count.
? You are expected to explicitly draw on two or three of the six main topics that were covered in this module (globalisation, organisational culture, innovation and change, diversity, ethics and leadership).