Order Description
Please read the detailed instructions very carefully.
Please add headings to the report, table of content and page numbers.
Add related diagrams and tables
Check the additional files that I have added
1. Introduction about Netflix and a general idea about what the report will be about.
2. Short and Long Term Objectives: Detailed description of NETFLIX’s business model and its short and long term objectives using concrete business growth and customer metrics. This section will include a discussion of what are the key elements of their customer marketing strategy. This will include a discussion of the customer personas and customer life cycle, from acquisition to growth and to retention and to extension, and explore how NETFLIX’s engagement strategy should evolve with every customer segment.
3. Analysis: Analysis of different customer analytics and predictive marketing elements currently being implemented and that could also be extended at NETFLIX. This section needs to discuss the benefits and challenges for implementing different analytics methods and practices to support customer relationships and new ways to support customer engagement as well as sales.
4.Evaluation: Evaluation of software vendor options and/or software modules using explicit criteria reviewed during lectures and tutorials. Use diagrams and tables to compare and contrast features, benefits and limitations of the different CRM solutions including analytics.
*Use Amazon as a competitor
5. Recommendations: Specific recommendations for the implementation and integration of the proposed solution including indicative return on investment of short and long term benefits. The discussion should include an estimate or prediction of the customer lifetime value supported by the new CRM and analytics system in both qualitative and quantitative terms.
6. Conclusion
7. Harvard referencing list
*Please use those links:
https://ir.netflix.com/annuals.cfm
https://www.statista.com/topics/842/netflix/
https://expandedramblings.com/index.php/netflix_statistics-facts/
https://www.fastcocreate.com/3050278/how-netflix-is-using-original-programming-to-win-over-your-kids
https://www.dailytoreador.com/lavida/expert-analyzes-students-netflix-usage/article_0dfc194a-5412-11e4-9415-001a4bcf6878.html

Two-thirds of Netflix users share their account credentials, new study claims

Netflix marketing plan from
Evelyne Otto

https://prezi.com/ffxgwhjmceyg/netflix/