Order Description
Consider the psychographic elements that might affect the application of the theory. Review existing research on emotional intelligence, and then determine how it fits within service theory. Develop a series of dimensions you will utilize as a main focus with the premise of improving human capital to benefit SDL.

Services are about people. People receive services from other people and their (the service providers) emotional intelligence (EI) matters to the service experience. Even an ATM machine does not print its own cash (at least these days!). SOMEONE has to put it there. The EI of the service provider is important here. How do EI requirements vary by industry and customer segment being served? Think about it as you embark on this week’s assignment.

Compose a paper that analyzes how psychodynamics may alter SDL performance. Also construct a proposal of scales and measurements (personality, loyalty, dedication, intelligence, and other scale metrics) to enhance and extend SDL.

Support your paper with a minimum of five scholarly resources, at least two of which that have been published in the least 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Two of these references are listed below, but choose three more of choice:

Lusch, R. (2011, January). Reframing supply chain management: A service-dominant logic perspective.
https://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=57240759&site=ehost-live

Lusch, R. L., & Vargo, S. L. (2012). The forum on markets and marketing.
https://mtq.sagepub.com.proxy1.ncu.edu/content/12/2/193.full.pdf+html
Length: 5-7 pages, not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.