Subject: Hospitality Business Plan

Topic: To construct a luxury hotel in Niagara Falls, New York-USA

Due Date 11th May,2014 at 11 am

Word Count- 10,000 words plus appendices, Harvard style referencing, 12 size font

I would like all details to be stated, the financial details are of most importance. Please see below the essential details to be included:

Finance : ( 3 years forecast, its a newly constructed hotel, so construction period and forecasts for 3 years after need to be considered)

•Financial goals and objectives

• Market share

• Marketing

• Occupancy forecast and seasonality`

• Profit and loss statement

• Cash flow statement

• Balance sheet

• Ratio

Sales and Marketing

•Market Description

•Tourism in Niagara

•Swot Analysis

•Porters Five Forces

•Target Market

•Sales & Marketing strategies

•Goals and Objectives

•Co-branding

•Brand Recall Purposes

•Value Proposition

•Promotion

•Social Media

•Company Website

•Destination Visibility

•Positioning

•The means in which you promote your product to the target audience

Human Resources

•People Strategy

•HR Planning

•Recruitment

•Staff Allocation

•Training

•Evaluation

•Compensation

•Technology Support

Rooms Division Manager

•Front office

•Housekeeping

•Security

•Spa

•Kids Corner

•Engineering and maintenance

•Loyalty Programme

F n B Manager:

•Kitchens

•All F n B outlets (3)

•Banquet facilities ( conferences and ballroom)

Type of Hotel to be constructed

There are 25 rooms on each floor 11 city view and 14 river view, therefore, 25 in to 6 floors of standard rooms equals 150 room. Same is applied for deluxe rooms which is also 150, and 7 suites 4 river view and 3 city view, 2 Two bedroom suites of 79.2 sq.m therefore total inventory of rooms is 309. There was an addition made of 2 two bedroom suites in order to accommodate the space. Please look at the measurements file to understand the hotel outlook and use it as your guide line. Total floors will be 16 and 309 rooms hotel to be constructed ( basics towards the business plan )

Also please find attachments for more detailed clarity. I would also like to highlight this is a very important assignment, the grade on this assignment will determine me achieving a degree as it is my final assignment to create a business plan.