This builds on the traditional response theories models

Question1
The following headings may assist in organising individual postings. For the campaign reviewed, is it:
• Informative – do rational thinking and economic considerations prevail?
• Affective – do psychological and emotional motives prevail?
• Habit formation – are routine or habitual behaviour patterns important?
• Self-satisfaction – are sensory pleasures and social motives important?

(This builds on the traditional response theories models, as it includes dimensions of thinking versus feeling processes at different levels of involvement)
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