There are several changes taking place in the spatial/geographical aspects of where people decide to live in a city/town. For example, increasing number of people want to move from suburbs to downtown (in contrast to a dominant trend of last several years of more consumers wanting to live in suburbs). Please list 2-3 such big changes, why are they taking place, what issues and challenges they present for marketers and retail stores, and what can they do to respond to those changes.

The problem that each group selects will be available on first come first basis. Your report will not exceed 9 double-spaced pages (excluding graphs and tables) and will be divided into the following 3 sections (you can divide 9-pages among the 3 sections in whatever way you deem appropriate):
A) Problem Definition Section explains the issue/problem in all its aspects and identifies its causes and the challenge(s) it poses for current players in that industry. If you choose, you can select one player or brand in the industry (vs. the whole industry). (Aspects and causes-25pts; Challenges-15pts) 40 points

B) Survey Findings Section presents findings from surveys of multiple relevant segments 20 points

C) Marketing Strategy Section connects the first two sections (and not based on your subjective opinion) to explain 4-5 specific strategies for current player(s) to either better market their product or better prepare for impending changes or provide specifics about introducing the new product/idea. 40 points