The arguments Of Berger: Chapter seven; select a print advertisement and analyze it In John Berger book “The Ways of seeing” the author brings into perspective images and texts as interpreted by individuals based on their belief, history, and events interpretation. Berger surveys the way persons view and interpret different objects in their environment. He first gives the fact that seeing comes before words and thus individuals will first see an object e.g. an art before interpreting its meaning. He ascertains that individuals are always linked to the environment and the power of sight makes individuals understand and learn their environment; this can be understood in the statement “It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it (Berger, 7).