Marketing promotion management
the paper is about finding a print advertisment from a magazine or a newspaper or other print media that is intrested and good and then analyze it and write about it > massage theme, leverage point, appeal, attributes-benefits-personal values, visual

/ verbal element, taglines and etc. and the referances should be from ( Integrated Advertising, Promotion, and Marketing Communications ) book only from chapter 5 and 6 which are Advertising Management and Advertising Design Theoretical Frameworks and Types of Appeals