The Marketing Mix: Price
In this case we look at pricing methods, taking into account the viewpoint of both the buyer and the marketer.

CASE ASSIGNMENT

Write a paper of no more than four pages in which you complete the following assignment:

Using the teaching materials and any additional research explain what you think would be the most appropriate pricing method and why for TWO branded products selected from the following list. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different.:
•MEDIA DISTRIBUTOR, (e.g. Netflix)
•CANNED VEGETABLES
•ASPIRIN