Online marketing has become very robust in that online information on the web can now be customized based on the interests of the users. For example, in Google, a consumer that searches for yoga” might see an advertisement that a marketing team has paid for to be displayed when that topic is searched for by an identified demographic. In addition, consumers can click the Like” or Share” button to post to that consumer’s Facebook and Twitter to share with others.

Describe the (1) technical and (2) ethical considerations with personal information being shared on the web so that consumers are targeted based on their likes.